| Type
of Site |
Purpose |
Typical
Features |
| Brochure |
Potential
customers from around the world can learn about your company. |
- Some graphics (logo or
photos)
- Description of your company
- E-mail link or guestbook
form
|
| E-commerce |
Customers
from around the world can purchase your products or services
via the Internet. |
Features
of a brochure site, plus:
- Customer shopping cart
- Credit card processing
- Customer security functions
|
| Marketing |
You
can increase consumer awareness of your company or your
brand or services by strategically linking and affiliating
your site with related sites. |
Features
of a brochure site, plus:
- Advertising (e.g. Banner
ad exchange)
- Marketing (e.g. Affiliate
programs )
|
| Database-driven |
You
can allow your customers to access their account data, search
for documents that support your product, or learn more about
products or services you sell off-line. |
Features
of a brochure site, plus:
- Custom database design
- Search tools
|
| Extranet |
You
can use your Web site to share sensitive or confidential
information with your customers or suppliers in a secure
fashion. |
Similar
to a database driven site, plus:
- Password-protected access
- Data security functions
|