-
General
appearance. How you look to an unbiased outsider.
-
Appearance
relative to subject, product or service. Does your image
really complement your product?
-
Ease
of navigation. Do your visitors get 'lost' in your site
and leave for something simpler?
-
Browser
compatibility. Does your site work with all leading browsers?
(many do not).
-
Slow
and dead graphics. Are all those images necessary? How
long does each take to load? Do your visitors get bored
and go elsewhere? Are your animated gif's killing you?
-
Poor
grammar/spelling. Your text must be easy to read and your
textual content fluent.
-
Text
and font selection. Your font and text sizes are important.
We show you where to make emphasis through text and font
selection and where not to.
-
Missing
or broken links. Many sites are plagued by this phenomenon!
Then,
just as you think it's all over....
We summarize
our findings by taking a subjective view on:
-
Your
sales, Internet marketing and product idea.
-
Security
- does your site instill confidence in your visitors?
-
Are
you making full use of all the selling, marketing and
web site promotion techniques available to you.
-
Would
we deal with your company?
To get your creative
juices flowing, here are 24 powerful Internet marketing strategies
to develop your Internet business presence and pump up the traffic
to your web site:
- Use opt-in
email lists (never spam!).
- Capture the
email address of every person who visits your site and build
an in-site mailing list.
- Apply for
and win awards.
- Soft Consult
On Newsgroups.
- Soft Consult
On Mailing Lists.
- Use carefully
prepared signature files.
- Use paid banner
ads on web sites.
- Use free banner
exchange services.
- Develop positive
word of Net publicity.
- Use targeted
link swapping.
- Use free publicity
strategies.
- Send out press
releases.
- Advertise
with on-line mailing lists, newsletters, and magazines.
- Use free and
paid classified advertising.
- Advertise
through cybermalls.
- Post to newsgroups
for advertisers.
- Place marketing
materials and product information or samples on FTP &
Gopher Sites.
- Use an autoresponder.
- Create your
own newsgroup.
- Start your
own discussion/mailing list.
- Start your
own electronic newsletter.
- Network with
other sites listed at the top of search engine listings.
- Use frequent
contests, give-aways and other site hosted events.
- Make full
use of traditional advertising avenues.
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